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Friday, 27 May 2016

MEDIA ANALYSIS: Music Videos and Commercials

We are bombarded regularly with various images in media. Consider music videos and commercials. Have you ever stopped to consider what those images are saying? What are those symbols, 'visual metaphors'? On a gut level we usually 'know' but can we communicate our understanding of what we 'know'?

In this last media unit of the year, we will be looking at music videos and commercials to analyze the images used. We will 'interpret their meaning' and in the process look at audience and point of view.

Here's an example.

STRESSED OUT by 21 Pilots


First, we looked at the lyrics. What is this song/poem saying? What is the 'main idea'?

Next, we examine the music video. What are the images used? How do they relate to the main idea of the song/poem (if at all)? What is their meaning?

Who is this song/poem/video for?

Another example:

ROYALS by Lorde



 Again, look at the lyrics. What is it saying? What is the main idea?

Next, look at the music video. What are the images used? How do they relate to the main idea? Who is this song for?


THIS IS ONE OF MY FAVORITE UNITS!

I actually once created a whole website devoted to this exploration.


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